Social networking experts , really ?

I was talking to a new client of mine about her Facebook business page. She had another company do some of work already but there was a problem. It seems that she was banned from Facebook for a few days for aggressive recruiting (a nice way of saying spam) of fans for here page. Well this is why she is with our company now.
There are many social networks out there and they are a great tool for business and for networking but there are rules. Here in the Orlando and central Florida area, there has been a boom in companies that claim the title of “Expert” when it comes to social networks. Unfortunately their clients find out the hard way that the “Expert” didn’t know as much as they thought they did or just didn’t care.
Just like the MySpace crowd, a lot of people claimed to be developers but just look at the failure rate of most advertising campaigns. Just because you have 8 zillion subscribers doesn’t mean that they will translate into sales or traffic. Quality of the contacts is more important than the quantity.